OK - I own a PS3 and an Xbox 360, and I like both for different reasons. PS3 has better graphics output, and a more user friendly menu system than 360. However, 360 has the monopoly on games right now. That being said, I only watch BluRay movies, because the thing that matters most to me is the PICTURE. BluRay is clearly superior than HD-DVD, even without factoring in the slower reading time. Just because the HD-DVD camp is spamming the market with sub-$200 players (that will probably break down in less than one year) does not mean it is a better format. I hope the customers are intelligent enough to look past the cheap and head towards the value.
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