"HERE’S HOW IT WORKS: Visit www.360voice.com to participate in the Old Spice Experience Challenge. You will need to have a 360Voice Full membership (registration is free) and an Xbox Live Gold membership to participate. The objective is to create a gamer score challenge with your friends and/or other gamers for fun and bragging rights!
At the conclusion of each challenge, the competitor with the highest increase in his/her Xbox Live GamerScore will be deemed the challenge winner."
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