Software Sales for January 2007 were $549 million. Keep in mind this was for a 5 week reporting period, for this future (January 2008) NPD is only reporting for a 4 week period. Also, take into account the credit crunch that is starting to have an effect on the American consumer (much more so than the easy credit of late 2006 and early 2007). Retail sales are not meeting even the modest expectations (link to article more about this) and I expect that the video game industry cannot remain immune from this forever. Due to all these circumstances (especially the different reporting periods 4 weeks this year instead of 5 weeks last year) the current price is overvalued and should be somewhere around 55DKP.
3
Software Sales for January 2007 were $549 million. Keep in mind this was for a 5 week reporting period, for this future (January 2008) NPD is only reporting for a 4 week period. Also, take into account the credit crunch that is starting to have an effect on the American consumer (much more so than the easy credit of late 2006 and early 2007). Retail sales are not meeting even the modest expectations (link to article more about this) and I expect that the video game industry cannot remain immune from this forever. Due to all these circumstances (especially the different reporting periods 4 weeks this year instead of 5 weeks last year) the current price is overvalued and should be somewhere around 55DKP.