Speaking at an investor meeting, Activision CEO Bobby Kotick has said that he thinks it would take an investment of $500m to $1bn to take on World of Warcraft - and even then, success isn't guaranteed. "We don't think that even if we made the USD 500m or billion-dollar investment to get a product out that we would even be successful doing it," he said.
If you can't beat them, join them - hence the recent merger of Activision and WOW owners Vivendi, creating Activision Blizzard.
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