"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," Greenberg told Reuters in an interview.
Microsoft, which has stopped making an HD-DVD add-on for the Xbox 360, would continue to invest in its Xbox Live online service that already lets users rent hundreds of movies, including ones in high-definition.
"We're the only console offering digital distribution of entertainment content," Greenberg said.
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