For those who may think this deal insignificant I would just point out this little snippet.
Virtual personas
Xbox Live users will also be able to watch Sky content together virtually, chatting over the broadband connection, and sending messages via their avatars, or virtual personas.
The community viewing aspect will start with sport broadcasts, and could potentially roll out to other live TV content as well.
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Virtual personas
Xbox Live users will also be able to watch Sky content together virtually, chatting over the broadband connection, and sending messages via their avatars, or virtual personas.
The community viewing aspect will start with sport broadcasts, and could potentially roll out to other live TV content as well.