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PLAYSTATION 3 (PS3)
at 9:05AM PST on October 19, 2009.
RE: 250 GB PS3 $349.99 November 3rd
I continue to be surprised that Sony has not opted to bundle games on a consistent basis with the PS3 console. Software has no marginal dollar cost for Sony and would greatly add to the perceived value of the console package.
Of course, bundling a game is an opportunity cost for that particular title. Including a game would decrease the retail sales of that game, but why not bundle a an older title that doesn't have much in sales anymore anyways? Throw in a copy of Resistance and Uncharted to feed new PS3 players into the more recent sequels. The lost sales for those titles at this point are minimal.
Including a game would also have an opportunity cost for other games, as the new PS3 player would already have some games to play from the get go. However, unlike Wii Sports, I think the PS3 buyer would be buying the console for more than just the bundled games and would eventually make software purchases.
I think if Sony tossed in a pair of older 1st party titles at no increase in console price (keep the $299 & $349 price points), they would get a dramatic boost in market share.
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