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at 3:12AM PST on November 26, 2009.
Article: Wii Controls 80% of American Female Market
At a BMO Capital Markets event for game companies and investors earlier this month, Reggie Fils-Aime presented two slides that, based on Nintendo of America research, put the population of female "primary players" of home consoles at roughly a third of the population of their male counterparts. Of course, Fils-Aime brought this up in order to demonstrate how much of that market is dominated by female Nintendo console-owners: 80% or, roughly, nine million.
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