Well, in my opinion the current price (~1718.48) of this stock is highly overrated. At best, it will sell 16.5m, if not less. There are numerous reasons to think so. NDS is no more the top handheld platform, it is already being taken over by 3DS, and the attention is on 3DS content. The next reason is that Pokemon games now have a shorter break in between releases. This could mean that some players might be already filled up with Pokemon-and-what-not stuff. However strong 'starting' sales may look now, it is clear that it is not going to reach 17m. Now the sales have sloped down substantially and it sells only a small number of copies. Also, Europe seems to sell a lot less than the US or Japan, and it may add the negative effect on sales. Thus to conclude I would like to say that it is definitely not going to reach the 17m scale, and the stock price should decline as well.
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Thus to conclude I would like to say that it is definitely not going to reach the 17m scale, and the stock price should decline as well.