Why did this drop?Data on the blue box at the top of the page (supplied by NPD) clearly show that this year was way higher than last.And with wii/psp shortages which might be supplied in january, people will get a game or two.I think this way underpriced.
Regarding Industry Software Sales November 2006 = $804 million NOV 2007 $1.3 billion = +61.8% December 2006 = $1.7 billion current prediction $2.57 billion = +66%
I don't think Industry Software Sales will eclipse $2.5 billion for December, particularly when NOV sales have been shown to be more volatile than DEC sales.
December 2006 = $1.7 billion December 2005 = $1.6 billion December 2004 = $1.7 billion
November 2006 = $804 million November 2005 = $702 million November 2004 = $849 million November 2003 = $764 million
Also factor in that avg age of gamers is increasing and more people can buy the games they want instead of waiting for them as gifts, as well as the Wii's low software attachment ratio. Many new Wii owners will not be buying many games in DEC.
@-THE-RAY-, It should be at least $2.4bln, max about $3bln, I think. Depending on which trend Dec decides to follow, or if it creates its own, really. The average growth, 2006 to 2007 Aug-Nov is a little more than 42% (lowest growth 23ish%, highest of 62ish%).
Why deos this december future keep falling.Our november future this year was around 62% more than last years so shouldnt this years be 2.5Billion - 2.7billion if not more?
@Powertrade, Saks reported pretty well today, but Target is a disaster. Generally the argument is that video game sales are immune to economic cycles, but I think that is uncertain over the holidays. I think a recession hurts gift giving in general.
@feelmyring, We aren't forecasting less monetary sales than October. October was $513.9 million. We are forecasting $1.05 billion for November. Are you looking at something else?
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-strong +strange