Maybe some traders stopped to look at the numbers and decided it was insanely overpriced.
I've been short on this stock for some time, but when I noticed how it has gained about 100 DKP since then, I looked up comparison sales (in my previous post). Looking at that, I increased my position...I'm sure others did the same (my trading only moved the price slightly, so I'm not claiming credit for the entire drop).
@CrimsonFalcon167, the amount of the drop doesn't really make a difference. Something can lose 90% of its value in a day if the fundamentals go wrong. Look at what happened to Etrade (ETFC) last week.
People are confusing "amazing game" with "amazing sales". There's no reason to think that this game will be able to make 4 million in sales on the 360.
KOTOR was done by the same developer, had rave reviews, very similar gameplay and had the power of the Star Wars name behind it...it did less than 2 million on the original X-Box. Elder Scrolls Oblivion was widely considered the Game of the Year when released...it has sold barely over 2 million on the 360 (numbers from VGChartz, close enough for this point).
Why on Earth do people think this game will do better than these games? I think 1.5 million is a better estimate and this game will be lucky to hit it. I'm sure it's a fantastic game (it's on my future 360 wishlist), but it's not going to outsell nearly every title on the 360 (right now only Gears and Halo 3 have sold more than this prediction).
@justcrim, agreed, I had always thought this stock was getting out of hand. This has been a recurring trend as of late as a game's stock rises near release and then plummets soon after as actual sales do not reflect expectations.
I seriously think this game got out of hand. I was fighting for it to remain about 3 mil. But 4 mil is stretching it a bit far. I think it could do it, but coming from the reviews I am hearing, it would have to be better then it is to really reach 4 million.
Eurogamer say that despite the niggles, Mass Effect is most definitely a great game with an awful lot going for it - but one that doesn't quite deserve unquestioning praise. For what it achieves in delivering a compelling narrative and wonderful atmosphere, BioWare deserves a huge amount of credit, as there are few games that come anywhere near it in this regard.
Mass Effect is the most beautiful dice roll you never saw. It is an illusion, a picture perfect disguise, one that makes the foundations upon which role playing games are built - statistics, levelling up, character development - dissolve in an HD gust of wind. Because of this Mass Effect transcends its genre - a genre that began with a notepad, pen and dice all those years ago - and fully deserves its rightful place in the pantheon of science-fiction entertainment.
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Do you have to post that after I covered my short, because the stock seemed to know only one direction and I thought I may be wrong? :((