Reggie's response :
Games made for the Wii can be a financial success without selling 1 million copies, said Nintendo of America President Reggie Fils-Aime.

Publishers' success on the popular platform is determined by a wide variety of factors, he told Wired.com in a phone interview Tuesday, contradicting a recent report in The New York Times.

"The fact is, there's no single magic number that defines profitability for a game," Fils-Aime said. "It's all based on the level of investment, based on the price point, and so it's unfortunate that I was misquoted in that article."

The New York Times article in question, "Videogame Makers Challenged by the Next Wave of Media," attributed to Fils-Aime the assertion that Wii publishers would not turn a profit unless they sold more than 1 million units of their software. In a follow-up blog post, the Times' writer said he quoted the Nintendo executive accurately, but that the company later contacted the paper by e-mail to say that Wii games could indeed turn a profit without hitting the magic 1 million unit level.

My comment : Lol at "he quoted the Nintendo executive accurately", without providing the context and / or full question and answers. The only way it could be true is if Reggie speak when he was drunk (if Reggie drinks).

@apujanata,I agree that there would be some fluctuation based on development cost...however the more 'basic' Wii games also sell at a lower price point than the other two consoles...thus volume of sales would still be important. Also, do we know the amount of $ that flow back to the developer per game vs X or PS3 games...is it different?

The trouble is averaging his statement out over all titles...I can't imaging there is much more development cost to Gardening Mama once you have Cooking Mama done.