Bloomberg: Sony May Post Biggest Loss in 4 Years on PlayStation 3 Consoles
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PS3 fanboys don't like to share, it seems. According to EEDAR analyst Jesse Divnich, PS3 owners prefer exclusives on their systems. In fact, a title that is exclusive to PS3 will sell 45% better on the system than a multiplatform title. Exclusives on both the Wii and Xbox 360, according to the analyst, only have a "small increase" over multiplatform titles.
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The Japanese electronics and entertainment conglomerate said it targets PlayStation 3 videogame console sales of 10 million units this year compared with 9.24 million in the year just ended. Sony, which competes with Microsoft Corp and Nintendo Co Ltd in the global videogame industry, also aims to sell 15 million PlayStation Portable handheld game machines this year, up from 13.9 million units in the 2007/08 business year.
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Here is how Sony's June quarter shipments compare to last year over the same period. Figures are in millions of units of software and hardware shipped worldwide.
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