Electronic Arts, Inc (ERTS)Sequels are Dull & Threaten Industry says EANext Gen Biz - July 9, 2007
Submitted by rikitikitik (288)
at 4:15AM PST on July 9, 2007
John Riccitiello, CEO of Electronic Arts, challenges software publishers and developers to offer more innovative titles. He says that sequels and rehashes are "boring people to death and making games that are harder and harder to play."
5
Both have been turnaround stories. Apple risked its last days by betting big on the iPod, and now new consumer segments like the Apple TV and iPhone. This is signficantly riskier than the Dell strategy of doing more of the same but to a larger scale at lower costs. This has also become their downfall.
Nintendo is probably the best play in the video game industry right now and it is all about coming up with new IPs or new gameplay for old IPs rather than just recycling IPs annually.
Of course, there are tons of companies that take risks with new products and fail completely. Those companies you don't hear about so much.