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Wii (Wii)
Nintendoknock the cover off the ball in the market

Bloomberg - July 24, 2007

Submitted by Sokrates (1109) at 3:23AM PST on July 26, 2007

Nintendo, whose market value doubled last year, plans to build on the success of the Wii's motion-sensor remote controller with new products including a steering wheel and exercise pad. The company today increased its Wii sales target by 18 percent to 16.5 million consoles this fiscal year, compared with Sony's shipment forecast for 11 million PlayStation 3s. ``Nintendo continues to knock the cover off the ball in the video-game market,'' Daniel Ernst, a New York-based analyst at Soleil Securities Corp. with a ``buy'' rating, said prior to the earnings release. ``Nintendo not only creates great hardware that is low-cost to make and easy to play, but also great software.''

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