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Halo 3 (Xbox 360)
All About Marketing Halo 3
All About Marketing Halo 3
brandweek.com - September 10, 2007
Submitted by Animate (241) at 7:44PM PST on September 10, 2007
"This week, Microsoft breaks its Halo 3 "Believe" TV ad campaign touting the Xbox 360 title's highly-anticipated Sept. 25 launch. The estimated $10 million-plus effort..."
"The TV push is the grand finale of a five-pronged attack Microsoft quietly launched last December. The carefully orchestrated onslaught was designed to make casual fans interested and core fans rabid as Microsoft aims to eclipse Halo 2's record-breaking $125 million in sales on day one. To date, Halo 3 is already on the books for one million preorders and counting."
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