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Reggie: We won't be able to meet Christmas demand

GI - October 1, 2007


Submitted by Just_Ben (124) at 2:05AM PST on October 1, 2007


Reggie:"We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record that we won't,"..."What I can tell you is that typically, our inventory is lasting a day... I don't think we will know when supply crosses with demand until after the holiday season," ... "The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on,"



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