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Xbox 360 (Xbox 360)
Xbox Games Tackle Drunk Driving

BBC - December 24, 2007

Submitted by Bleezy (741) at 7:42PM PST on December 23, 2007

The Scottish Government is to spend £10,000 on adverts on the virtual billboards within Xbox 360 games. Campaigners said it was vital to look beyond conventional methods of communicating with young people. The adverts will be seen by Scottish Xbox 360 gamers playing the online versions of titles including Need for Speed: Carbon, Project Gotham Racing 4 and Pro Evolution Soccer 2008. If the trial is successful, the same technology could be used to deliver a wide range of road safety messages.

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