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PLAYSTATION 3 (PS3)
Sony sees easing of PS3 price pressure
Sony sees easing of PS3 price pressure
reuters - February 21, 2008
Submitted by Animate (241) at 9:06PM PST on February 21, 2008
"Recent strong sales of higher-priced PlayStation 3 models may be an indication that Sony Corp does not need to cut prices of the flagship video game console soon, a U.S. executive said on Thursday.
When Sony lowered U.S. prices of the PlayStation 3 last November, it was surprised to see that consumers bought as many $500 models as $400 models, said Scott Steinberg, vice president of product marketing for SCEA."
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1Animate posted on PLAYSTATION 3 (PS3) at 9:08PM PST on February 21, 2008. RE: Sony sees easing of PS3 price pressurePersonally, I think Sony needs another price cut by early August at the latest. A price cut in June for the release of MGS4 would be huge, especially after they get enough sales ahead of that with GT 5 Prologues release in mid April. Of course, this all goes out the window if the current trends change drastically.[ Oracle ] [ Level 26 ] [ Rank: 241 ]bids
16Animate posted on PLAYSTATION 3 (PS3) at 9:06PM PST on February 21, 2008. Article: Sony sees easing of PS3 price pressure"Recent strong sales of higher-priced PlayStation 3 models may be an indication that Sony Corp does not need to cut prices of the flagship video game console soon, a U.S. executive said on Thursday. When Sony lowered U.S. prices of the PlayStation 3 last November, it was surprised to see that consumers bought as many $500 models as $400 models, said Scott Steinberg, vice president of product marketing for SCEA."[ Oracle ] [ Level 26 ] [ Rank: 241 ]
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I don't think that Sony has decided yet exactly what kind of consumer they're going after.
Initially, their rival was obviously the 360, so they could justify a higher price, along with a larger harddrive, etc.
However, look at any mainstream financial report (or any non-gaming media) and you'll see that the 360 is usually ignored, but the Wii consistently comes up as the PS3's competition.
This leaves Sony with an interesting problem: compete with Microsoft on higher-priced, premium hardware systems? Or compete with Nintendo on low-priced family-based gaming? It's really impossible to do both (Microsoft has tried, with limited success on the family side).