Username Password Remember me

Starcraft II: Wings of Liberty (PC) > Articles

Starcraft II: Wings of Liberty (PC)
Starcraft II to Lead Way for In-game Advertising?

IGN - March 5, 2008

Submitted by gray_160 (747) at 8:28PM PST on March 5, 2008

According to Bobby Kotick, chairman and CEO of Activision, soon to be Activision Blizzard, recently said that the company will be trying to maximize revenues out of the highly anticipated StarCraft II. To do this, Kotick asserts a new business model for the franchise, which could potentially include in-game advertising.

About Us - The simExchange is the video game stock market and the source for video game sales forecasts.