Starcraft II: Wings of Liberty (PC)Starcraft II to Lead Way for In-game Advertising?
IGN - March 5, 2008
Submitted by gray_160 (747)
at 8:28PM PST on March 5, 2008
According to next-gen.biz Bobby Kotick, chairman and CEO of Activision, soon to be Activision Blizzard, recently said that the company will be trying to maximize revenues out of the highly anticipated StarCraft II. To do this, Kotick asserts a new business model for the franchise, which could potentially include in-game advertising.