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Xbox 360 (Xbox 360)
Analysts cautious of new Xbox 360 pricing

gamesindustry - March 10, 2008

Submitted by Mushashi (5) at 10:00AM PST on March 10, 2008

Purchasing decisions not just about cost, say experts. Microsoft may have cut the price of the Xbox 360 in Europe, but analysts remains cautious that the console has yet to prove popular with an audience outside of the dedicated core gamer. Although he agreed that an immediate boost in sales was likely, Screen Digest's Ed Barton argued that pricing is only one factor and consumers can be swayed more by brand appeal than value for money.

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