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Xbox 360 (Xbox 360)
INTERVIEW: Microsoft Europe's Chris Lewis - Part 1

gamesindustry - March 13, 2008

Submitted by Mushashi (5) at 4:28AM PST on March 13, 2008

Microsoft's aggressive price-cutting of all 360 models in Europe earlier this week is its gamble to once again derail the accellerating Sony juggernaut. Now overseeing all of Microsoft's entertainment business in Europe, Chris Lewis is spearheading this bold new push across the continent. Here he explains why Xbox can still win.

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