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Atari, Inc (ATAR)
Infogrames could change name to Atari
Infogrames could change name to Atari
Joystiq.com - April 14, 2008
Submitted by vGInfidel (150) at 12:50PM PST on April 14, 2008
Infogrames CEO, David Gardner, tells GI.biz that the company may drop its name completely for the Atari marquee brand. He wants the company thought of as a "start-up" and the name change to represent the "final mark" of transformation. Directeur Général Délégué Phil Harrison chimes in that the company, as it stands now with a new management team less than a year old, is "absolutely a start-up" -- it's just a start-up with 25 years of history (and some serious financial drama).
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