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Wii (Wii)
New Wii Games Find a Big (but Stingy) Audience

NY Times - April 21, 2008

Submitted by Rol83 (481) at 11:34PM PST on April 20, 2008

Younger children, women and older consumers, who historically have not been sought by the video-game industry, have discovered video games through the Wii — just not that many of them.bThese new gamers are content with the games they have, often going no further than the Wii Sports game that comes with the machine... The average Wii owner buys only 3.7 games a year, compared with 4.7 for Xbox 360 owners and 4.6 for PlayStation 3 owners, said a Wedbush Morgan analyst, Michael Pachter.

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