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Electronic Arts, Inc (ERTS)
EA Sports To Introduce "Subscription Programs"
EA Sports To Introduce "Subscription Programs"
Kotaku - July 30, 2008
Submitted by oznerol (1) at 7:04AM PST on July 30, 2008
It was mentioned only briefly during EA's conference call today, but it was enough to get us interested. While speaking of some more pie-in-the-sky plans EA have for the future of their sports brand, label boss Peter Moore said they were looking at instituting "subscription programs" for their titles, in order to "take advantage" of customer loyalty. Moore also said that future PC titles would "take advantage of online connectivity in a bigger and more meaningful way".
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