Xbox 360 (Xbox 360)Microsoft: We Want More Exclusives
Edge - August 1, 2008
Submitted by Rol83 (481)
at 1:50PM PST on August 1, 2008
Asked about Xbox 360's weaknesses, Microsoft interactive entertainment boss Don Mattrick replied, "We’d love to have more exclusive hits on our box, absolutely. Are we investing in that? Yes we are. Does that take a lot of time? Yes it does."
Currently, Microsoft's exclusive strategy primarily involves deals with outside developers. Sony, which has double the internal development staff, has begun to rely more on bringing exclusives from within.