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EIF : 'Less than 3 out of 10 games recover costs,'
EIF : 'Less than 3 out of 10 games recover costs,'
Gamesindustry - August 11, 2008
Submitted by mrahaju (9) at 7:56PM PST on August 11, 2008
EIF chairman Chris Deering has warned the games industry that it must look for new revenue sources as development costs rise and software sales fall.
"My guess and analysis shows that less than 3 out of 10 games recover their development and marketing costs with boxed goods sales," said Deering. "The software business will be down 20 per cent by 2011 versus this year."
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