Industry NewsNPD, Enterbrain, GfK form global allianceGamesIndustry - August 21, 2008
Submitted by sagexsdx (148)
at 6:44AM PST on August 21, 2008
Charts data specialists Enterbrain, NPD and Gfk Chart-Track have announced a worldwide partnership. The companies, which individually specialise in sales data from Japan, the US and the UK, will report global sales based on point-of-sale data in the monthly Top Global Markets Report.
1
Let's see :
Japan : Famitsu latest data, LTD :
Wii Fit : 2.36 Million. Released Dec 07.
Mario Kart Wii : 1.6 Million. Released April 08.
Difference : Wii Fit is 800K (rounded up), or 50% above MK Wii.
Latest weekly # (July 28 - Aug 3, 2008):
Wii Fit : 29.8K, MK Wii : 17.9K.
From Japan, it seems that MK Wii's legs are not as good as Wii Fit (especially since Wii Fit was released way before MKWii, and yet it have higher # in the latest weekly report).
UK seems to paint a different story. MK Wii have 10% higher LTD compared to Wii Fit (680K MK Wii vs. 620K Wii Fit). Let's assume Europe follow UK's proportion between MK Wii and Wii Fit.
US : I'll do comparison later on (have to go soon), but let's assume it follow UK's model (MK Wii = Wii Fit + 10%).
50% higher in Japan + 10% lower in Europe + 10% lower in US = 30% higher worldwide (assuming Japan = Europe = US for those 2 games)
This means :
I expected Wii Fit to be higher than MK Wii, GLS for at least 30%.
If we take current simEx MK Wii to be correct (I think it has adjusted downward sometime ago), then Wii Fit should be = 1.3 x 12 Million = 15.6 Million (slightly overpriced).
Personally, my expected GLS for MK Wii is 14 Million, so my expected GLS for Wii Fit is 18.2 Million. Which is why I am long on both MK Wii and Wii Fit.