PLAYSTATION 3 (PS3)Sony admits lackluster marketing of PS3 value message
PS3 Fanboy - September 5, 2008
Submitted by noobie (436)
at 11:29AM PST on September 5, 2008
Julie Han, Sony corporate communications, told Gamasutra that "there's a lot we can do on the marketing front." Features, like PS3's video store, and its connectivity with PSP, are something that haven't been spoken about beyond hardcore gaming circles.
"We don't talk enough" about Sony's "future-proofing" strategy, she admits. "With the recession, as people are ... on tighter budgets, they're going to be much more conscious of how they spend their money."