Activision Blizzard, Inc (ATVI)Guitar Hero Outselling Rock Band 6:1 - Activision GamerChip - September 22, 2008
Submitted by noobie (468)
at 10:55AM PST on September 22, 2008
At the Goldman Sachs Communacopia XVII Conference Kotick let loose some big ones. "We're outselling [Rock Band] 6:1. When you think about the access we have to 30% of the world's music at Universal, we have a unique advantage there... when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software.
1
Actually, the staff is 2000 : 200 (translation of a couple of hundreds), so it is more like 10:1.