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Analyst: What happen In Poor Economy ?

Gamasutra - October 27, 2008


Submitted by apujanata (14935) at 4:49PM PST on October 27, 2008


Warning signs have appeared to suggest the global economic crisis may impact video games at retail. Retailers are being more cautious about their upfront inventory purchases, relying more heavily on reorders for games that sell well. Launch sales of games are generally strong -- but tend to drop off rapidly. Analyst expects unilateral price cuts across the board from retailers to try and drive traffic to stores



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