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Xbox 360 (Xbox 360)
NXE Gets 'Largest Marketing Campaign In The History Of...

Gamasutra - October 28, 2008

Submitted by apujanata (14935) at 5:28PM PST on October 28, 2008

"New Xbox Experience" aka NXE is currently slated for a rollout on November 19. Xbox 360 group product manager Aaron Greenberg said : "We will be launching the largest marketing campaign in the history of Xbox. We will be spending more money in marketing in advertising this holiday than we ever have in the history of our business. We feel like the best games, the largest online community, and the best price puts us in a pretty good position heading into the holiday season."

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