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The Decline and Fall of an Ultra Rich Online Gaming Empire

Wired - November 24, 2008


Submitted by zukaus (4) at 10:17PM PST on November 26, 2008


By age 23, Brock Pierce had been a movie star, media exec, and CEO of a company that made millions selling virtual merchandise in games from Everquest to World of Warcraft. Here is an in depth look into an industry in which orcs, trolls, elves, dwarves, and minotaurs are major segments of both the customer base and the labor force. It is known to insiders as real-money trading, or RMT. This is the story of the pioneering company which Pierce founded, Internet Gaming Entertainment (IGE).



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