Take-Two Interactive, Inc. (TTWO)Pachter: T2 strategy won't pay off in 2009
GamaSutra - December 18, 2008
Submitted by deftangel (291)
at 12:03PM PST on December 18, 2008
Wedbush Morgan's Michael Pachter suggests Take 2's strategy for 2009 won't pay big dividends in 2009 citing a potential over-reliance on sales of GTA:IV episodes as well as a back loaded catalogue.
He estimates GTA:IV 360 has sold 7m copies and 5m of which are Live users. Even so, his take on it is that the addressable market for DLC is half that again, even with the DLC providing a boost to sales of the retail disc.