Xbox 360 (Xbox 360)Bach: Xbox consumers don't want Blu-Ray
Xbox-Scene - January 8, 2009
Submitted by deftangel (291)
at 1:24PM PST on January 8, 2009
Robbie Bach, president of the Entertainment and Devices division at Microsoft, responding to a question asking when and if the Xbox 360 would adopt Blu-ray technology, said that there were "a lot of reasons" why the company has no plans to do so-chiefly, low consumer demand.
"It's not a feature we get a ton of requests for," Bach said. "When you ask people the list of things they want to see us spending time creating in Xbox, Blu-ray is way, way down on the list."