Industry NewsPS3 and 360 worldwide sales Equal in 2008Gamezine - January 29, 2009
Submitted by OuterHaven (570)
at 9:00AM PST on January 29, 2009
Gamezine: 'Following Sony's announcement of Q3 hardware sales, we thought we'd compare the lot. It looks like the PlayStation 3 and Xbox 360 basically sold the same amount in 2008.
Sony's PlayStation 3 sold less in the third quarter of 2008 (ie. the Oct-Dec holiday season) than in 2007, but the strength of the console's earlier sales did it proud, shipping* 10.8 million in 2008 (up from 2007's 8.85 million).
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"Could they make a price cut right now after suffering such huge losses and the Yen working against them?"
In short, no.
"Sony Computer Entertainment Europe head David Reeves, said [Sony being the most expensive console] is going to remain that way for some time to come. His reasoning? The only way for Sony to weather the current financial squall is to protect themselves -- "It's like being an armadillo," Reeves said. Sony isn't denying the possibility of a PS3 price cut, stating, "It is possible that as the cost [of manufacturing] comes down, we will be able to do it," though there are no explicit plans to do so.