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E3 ready to welcome back the "glamour and sizzle"
E3 ready to welcome back the "glamour and sizzle"
GamesIndustry - February 17, 2009
Submitted by dryden (283) at 1:05AM PST on February 17, 2009
The Entertainment Software Association is ready to welcome back the "glamour, sizzle and excitement" of former E3 events this year as the US trade body explains some of the changes coming in for 2009.
But there are no plans to return to the "over-the-top excess" of years past, with exhibitors working under caps on booth space in order to prevent another "arms race" from taking hold and causing cost issues such as those that prompted the post-2006 changes.
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