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Modern Warfare 2 (Xbox 360)
"biggest entertainment launch of all time"

gamesindustry - June 18, 2008


Submitted by welshbloke (31) at 1:25PM PST on June 18, 2009


Activision Blizzard has briefed its advertising agency TBWA to make the release of Call of Duty: Modern Warfare 2 the "biggest entertainment launch of all time". The publisher wants the Infinity Ward-developed title to eclipse previous records set by games such as Grand Theft Auto IV, which sold 3.6 million units on its first day with a retail value of USD 310 million.



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