Modern Warfare 2 (Xbox 360)"biggest entertainment launch of all time"
gamesindustry - June 18, 2008
Submitted by welshbloke (43)
at 1:25PM PST on June 18, 2009
Activision Blizzard has briefed its advertising agency TBWA to make the release of Call of Duty: Modern Warfare 2 the "biggest entertainment launch of all time".
The publisher wants the Infinity Ward-developed title to eclipse previous records set by games such as Grand Theft Auto IV, which sold 3.6 million units on its first day with a retail value of USD 310 million.