PLAYSTATION 3 (PS3)Activision: "We might have to stop supporting...
Times - June 19, 2009
Submitted by welshbloke (60)
at 5:36AM PST on June 19, 2009
“They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.”
Depends, if by concentrating on consoles they deem more profitable they could overhaul any PS3 sales lost.
What will be interesting is if Sony respond ahead of a planned cut due to pressure from Activision. I think they may be seeing signs of financial improvements but whether the games division can win an argument for a price cut or whether that money will be used elsewhere in the group is another matter.