PLAYSTATION 3 (PS3)Sony CEO Shoots Down PS3 Price Cut Talk
Game Daily - July 8, 2009
Submitted by afsplat (133)
at 7:39AM PST on July 8, 2009
The entire video game industry is seemingly waiting for Sony to finally go ahead and lower the MSRP on its PS3 hardware, and the chatter just won't stop. Sony's CEO Sir Howard Stringer will have none of it, however. Responding to a question from Reuters about the "logic" of not cutting price on PS3, he snapped back, "I (would) lose money on every PlayStation I make -- how's that for logic."