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PLAYSTATION 3 (PS3)
NPD: PS3 sales to increase by 40-60%

Informationweek - August 21, 2009


Submitted by apujanata (7) at 6:09PM PST on August 21, 2009


"The $299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energize sales of the platform," NPD analyst Anita Frazier told InformationWeek in an interview via e-mail. "We would expect to see in the range of a 40% to 60% unit sales increase when September sales are reported."



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