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Game console price cuts cause sales explosion
Game console price cuts cause sales explosion
Yahoo - September 24, 2009
Submitted by afsplat (130) at 12:32PM PST on September 25, 2009
As holiday shopping season gets started (yes, folks, now that "back to school" is over, it's really all about Christmas), Sony is already celebrating. Its $100 price cut on the PlayStation 3 (and the flood of advertising that was launched along with it) has sent sales soaring, with unit sales up 300 percent in the three weeks prior to September 1. Revenue over that time is up 140 percent, not as much as unit sales due to the lower prices, but still an impressive leap.
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