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PublisherWarner Bros Interactive StudioNetDevil GenreRole-playing
Release DatesTBATBATBATBA

The LEGO Group selects NetDevil to create branded MMOG

The LEGO® Group today announced it has commenced a working relationship with NetDevil® to develop a massively multiplayer online gaming experience to further engage its dedicated and active community.

“As children around the world continue to spend more time online we are developing new and engaging ways for them to interact with our brand,” said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. “The LEGO brand represents construction, creativity and problem solving – values that compliment the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil’s technological capability, openness to work with a large community, and their enthusiasm for the LEGO brand made them a natural partner.”

“Playing with LEGO bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the LEGO team,” said Scott Brown, President of NetDevil.

See more information here

About NetDevil, LTD
NetDevil is a leading independent game development company that specializes in the development and construction of massively multiplayer online games (MMOs). Founded in 1997, under the inspiration of Jumpgate(TM), the world’s first massively multiplayer space simulator, the company carries on a commitment to creating interactive, virtual worlds in unique and elaborate settings. Led by a development team of talented and experienced industry veterans, NetDevil has grown to over 50+ employees with plans to hire and retain top industry talent for work on its large scale projects in development. All NetDevil employees share a common vision to bring the mysteries of new and exciting worlds to life as immersive online universes. NetDevil is a privately held company, with headquarters in Louisville, CO.

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Lego using physical product to distinguish MMO ambitions

GamesIndustry - March 3, 2008


Submitted by llonesmiz (508) at 12:49AM PST on March 3, 2008


Lego hopes to distinguish itself from the current MMO gaming market by incorporating physical products into its forthcoming title Lego Universe. As well as traditional online play, users will be able to design characters and other creations in-game, which Lego will then make into real products for the user at its manufacturing plant in Denmark
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(Interview)Brick by Brick

GamesIndustry - March 3, 2008


Submitted by llonesmiz (508) at 12:48AM PST on March 3, 2008


Lego's director of business development Mark Hansen discusses combining the physical with the virtual to create what could be one of the most intriguing and unique approaches to the MMO market.
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LEGO Universe Announced

MMORPG.com - June 7, 2007


Submitted by Butterball (1049) at 1:24PM PST on June 7, 2007


Link from MMORPG.com Anticipated release date is 4th Quarter 2008.
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