In the July NPD period, the PSP sold 214K. If we assume it sells at the same rate this month, and considering that this month is a five-week period, the PSP will sell 267.5K.
Currently we are predicting the PSP to sell 209K. If we assume it sells at the rate we're predicting this month, the PSP will sell 261K.
However, these do not take into account that a PSP redesign is being released this month. Sony will likely increase PSP advertising, and some stores may decide to lower the price of old PSP's to clear out old stock more quickly. Thus, I believe this future, which is currently predicting the PSP to sell 274K this month, is undervalued.
Some anecdotal evidence of how much stock stores are getting and how quickly that stock is selling would be helpful. I don't live in the US, so I can't help here.
5
In the July NPD period, the PSP sold 214K. If we assume it sells at the same rate this month, and considering that this month is a five-week period, the PSP will sell 267.5K.
Currently we are predicting the PSP to sell 209K. If we assume it sells at the rate we're predicting this month, the PSP will sell 261K.
However, these do not take into account that a PSP redesign is being released this month. Sony will likely increase PSP advertising, and some stores may decide to lower the price of old PSP's to clear out old stock more quickly. Thus, I believe this future, which is currently predicting the PSP to sell 274K this month, is undervalued.
Some anecdotal evidence of how much stock stores are getting and how quickly that stock is selling would be helpful. I don't live in the US, so I can't help here.