Well if you sell some shares. If you sell shares of your own Financial Holdings everybody can see that Sony needs cash. The Financial Holdings are usually the part of companies making the most money in terms of earning/volume (e.g. Siemens, BMW even Toyota if I remember correctly). Selling parts of your "house bank" looks like you need cash, lots of it and fast. And as far as I read Sony needs cash, bank's didn't want to give. So it is a desperate move that very well could pay out if the Gaming/Television department of Sony invest it right.
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Well if you sell some shares. If you sell shares of your own Financial Holdings everybody can see that Sony needs cash. The Financial Holdings are usually the part of companies making the most money in terms of earning/volume (e.g. Siemens, BMW even Toyota if I remember correctly). Selling parts of your "house bank" looks like you need cash, lots of it and fast. And as far as I read Sony needs cash, bank's didn't want to give. So it is a desperate move that very well could pay out if the Gaming/Television department of Sony invest it right.