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Xbox 360 (Xbox 360)
at 10:23AM PST on October 6, 2007.
Well I think they need to react reasonably quickly. Especially in Europe if they are truely going to try and take Europe then they need to counter this move by Sony and quickly.
Whilst I think Sony removing BC from its new SKU is a mistake I still think this price will shift considerable units although not as many as Sony would like.
I would expect MS to maybe wait another month give the new bundles a chance to filter through and assess the impact of the Sony 40gb unit. If the newly priced Sony units shift in good numbers then they need to stomp on them now before the years end. If they give them the opportunity to gain ground now it will only make it harder when the main AAA titles emerge from Sony in March.
My verdict: Let Sony have a go for a month whilst Halo is still carrying momentum then wallop them with a major price cut in the month leading up to Christmas in addition this should be marketed in the main towards the new battlegound "Europe".
This certainly smacks of desperation from Sony and Microsoft should counter it hard effectively knocking the stuffing out of the opposition and reducing the March\April effect.
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