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PLAYSTATION 3 (PS3)
at 10:15AM PST on October 30, 2007.
SEGA had a great reputation too, but they had to resort to shorter console lifespans in order to try and stick around.
If it's one thing we should realize by now it's that having a great reputation won't move consoles that people don't want (32X, N64, GC, now maybe PS3?).
Sony is NOT a video game company. They can only lose hundreds of millions of dollars on this division for so long before their shareholders demand action...
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