Sales of the PlayStation 3 could see a rise of up to 10 per cent in the wake of Toshiba's pull-out from the next generation DVD war as a result of educated consumers who have been waiting for the format war to end.
That's according to Wedbush Morgan analyst Michael Pachter, who also told GamesIndustry.biz that as well as the short term boost, the long term effect will be even more positive.
31