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Xbox 360 (Xbox 360)
at 10:35AM PST on March 14, 2008.
I travelled to London today coming across a free newspaper on the train. Nothing special I know but every weekday morning some 1.12million copies are distributed across the UK making Metro the world's largest free newspaper and the fourth biggest newspaper in the UK.
Now what made this interesting was the advertising for the 360 in particular the push for the Arcade. In this paper 5 seperate large adverts one was a giveaway as part of a phone deal, 2 were full page ads one by Argos the other by Blockbuster, Microsoft themselves had a 3/4 page advert as did another. This was offset against only a small ad offering the opportunity to get a free wii with a phone contract.
Microsoft have indicated that Europe is the battleground can anybody else back up similar advertising efforts by both 3rd and first party for other parts of Europe in particular PS3 strongholds such as Spain?
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