Even though it's a 4 week month and March was 5? The Wii is still supply constrained and I will venture that Brawl had no impact on Wii sales. The gamers interested in Brawl would know the supply situation and would realise there would be no guarentees of picking up a unit with the games release so will by and large, secured their console in advance.
My hunch is that the increase is sales is due to an increase in Wii production whereby Nintendo can now sustain sales of 150k a week. Therefore, I price the April future at 600k ish.
The counter theory to that is that Nintendo held stock back for the Brawl launch. I can't see how leaving money on the table earlier in the year benefits them at all. If they are to stockpile units, it should be for Wii Fit to reduce the chances of the more casual buyers giving up for good if they can't pick up a Wii at the same time.
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Even though it's a 4 week month and March was 5? The Wii is still supply constrained and I will venture that Brawl had no impact on Wii sales. The gamers interested in Brawl would know the supply situation and would realise there would be no guarentees of picking up a unit with the games release so will by and large, secured their console in advance.
My hunch is that the increase is sales is due to an increase in Wii production whereby Nintendo can now sustain sales of 150k a week. Therefore, I price the April future at 600k ish.
The counter theory to that is that Nintendo held stock back for the Brawl launch. I can't see how leaving money on the table earlier in the year benefits them at all. If they are to stockpile units, it should be for Wii Fit to reduce the chances of the more casual buyers giving up for good if they can't pick up a Wii at the same time.